Michael Paoletta is an entertainment executive; music supervisor; sync and licensing specialist; creative consultant; song plugger. Paoletta works with content creators on all their music needs. Paoletta is a champion of artists, musicians, songwriters, and producers—and the music they create.
Over the years, Paoletta’s deft musical expertise has been featured and heard in commercials for numerous brands, including Google, McDonald’s, State Farm, Adidas, Hershey’s, Canon, Verizon, and Kellogg’s. Paoletta has licensed the music of X Ambassadors, Frank Sinatra, Aerosmith, James Blackshaw, Sam Cooke, Ennio Morricone, Kate Nash, The Chainsmokers, Cyndi Lauper, Thrupence, Deorro, Perfume Genius, and others.
In addition to his commercial work, Paoletta is the music supervisor of the 2020 film, “Driveways.”
Prior to striking out on his own in 2017, Paoletta was an executive producer at music house Comma and the VP of marketing at GMR Entertainment.
As a journalist and club DJ, Paoletta has been part of the music industry since the 1980s. His byline appeared in numerous publications, including Vibe, Paper, the Advocate, Detour, Spin, and Out. Additionally, he has written liner notes for several artist retrospectives/compilations, and edited sections of the book, “The Illustrated Encyclopedia of Music.” Paoletta joined Billboard in 1998, and held down several editorial posts during his ten years at the magazine, including Brand Marketing Editor, Dance/Electronic Music Editor, and Albums Review Editor.
Throughout, Paoletta has been interviewed on numerous networks, including NBC, CBS, VH1, and the BBC—as well as been quoted in such publications as the New York Times and New York magazine—offering insight and knowledge on pop culture. He has also been featured on NPR All Things Considered discussing music in advertising.