Michael Paoletta is Founder and Executive Producer of paoletta., which specializes in music sync, supervision, and A&R. Paoletta is an entertainment executive; music supervisor; licensing specialist; creative consultant; song plugger. Paoletta works with content creators on all their music needs. Paoletta is a champion of artists, musicians, songwriters, and producers—and the music they create.
Prior to launching his own company, Paoletta was Executive Producer of music agency Comma. Paoletta’s deft musical expertise was featured and heard in commercials for numerous brands, including McDonald’s, Adidas, Hershey’s, Payless ShoeSource, Meijer, Canon, Verizon, and Kellogg’s. Over the years, Paoletta has licensed the music of X Ambassadors, Kate Nash, The Chainsmokers, Cyndi Lauper, The Nobility, Deorro, Demi Lovato, and others.
Prior to joining Comma in 2009, Paoletta spent one year at GMR Entertainment as VP of Marketing, with a focus on brand/band partnerships.
As a journalist and club DJ, Paoletta has been part of the music industry since the 1980s. His byline appeared in numerous publications, including Vibe, Paper, the Advocate, Detour, Spin, and Out. Additionally, he has written liner notes for several artist retrospectives/compilations, and edited sections of the book, “The Illustrated Encyclopedia of Music.” Joining Billboard in 1998, Paoletta held down several editorial posts during his ten years at the magazine, including Brand Marketing Editor, Dance/Electronic Music Editor, and Albums Review Editor.
Throughout, Paoletta has been interviewed on numerous networks, including NBC, CBS, VH1, and the BBC—as well as been quoted in such publications as the New York Times and New York magazine—offering insight and knowledge on pop culture. He has also been featured on NPR All Things Considered discussing music in advertising.
Paoletta is a voting member of the Recording Academy, the organization responsible for the annual Grammy Awards.